HEART OF ORLÉANS BIA PRESS RELEASE
FOR IMMEDIATE RELEASE
29 April 2015
THE HEART OF ORLÉANS BIA UNVEILS NEW BRAND AS PART OF REVITALIZATION EFFORTS
ORLÉANS, ON – The Heart of Orléans Business Improvement Area (BIA) is excited to show off its branding efforts to business members and community supporters tomorrow evening, 5:00 to 7:00 pm, at the Shenkman Arts Centre.
The new brand, which features a stylized section of the map of the BIA, is part of a larger strategy that aims to better connect with the community of Orléans and surrounding areas. “Our district covers about 4 kilometers of St-Joseph Boulevard, the original main street of Orléans”, says Jasmine Brown, the BIA’s Executive Director. “We’ve heard from our community that they want to celebrate the sense of place that St-Joseph offers”, says Brown, “which is why the map motif works so well. We’re going to have fun with it.”
Branding is a key component to the BIA’s larger strategy to continue revitalizing the district. Showcasing the people behind successful businesses, more targeted recruiting of new businesses, and developing the streetscape are just some of the initiatives underway.
“I’ve been in business on St-Joseph for 16 years, and have seen a lot of changes”, says Curd Hos, Chair of the BIA and owner of Hostyle Conditioning. “St-Joseph has many strengths to build on. I believe the smaller retailers and services are seeing a resurgence. Customers want to have more say in how they spend their family income are looking for that special experience. The Heart of Orléans is the place for that to happen.”
People can expect to start to see the new brand tomorrow, and it will continue to roll out over the next several weeks. A new website is a big part of the rebrand, as are new outdoor flags at major intersections along the district. But a brand is much more than just a logo and tagline. “We are really changing how we connect with people”, says Rita Chalabi, the Chair of Marketing for the BIA, “and inviting them to join us in creating a vibrant district.”
ABOUT THE HEART OF ORLÉANS BIA
The Heart of Orléans BIA promotes and advocates on behalf of its members, with the goal of furthering the economic development of the district. By working with BIA members, the City of Ottawa, local residents, and community organizations, the BIA leads initiatives on streetscape and beautification, marketing and economic development, business retention and recruitment, and special events. The BIA is a Board of Management with 7 elected, volunteer directors, 2 appointed City Councillors, and one full-time Executive Director. The BIA represents almost 400 businesses along and surrounding St-Joseph Boulevard in Orléans.
Jasmine Brown, Executive Director
Heart of Orléans BIA
Curd Hos, Chair
Heart of Orléans BIA