{"id":52952,"date":"2023-03-02T17:12:54","date_gmt":"2023-03-02T17:12:54","guid":{"rendered":"https:\/\/heartoforleans.ca\/?p=52952"},"modified":"2023-03-02T17:16:01","modified_gmt":"2023-03-02T17:16:01","slug":"what-do-we-do","status":"publish","type":"post","link":"https:\/\/heartoforleans.ca\/fr\/what-do-we-do\/","title":{"rendered":"Bienvenue au C\u0153ur d\u2019Orl\u00e9ans\u2009!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">L\u2019\u00e9quipe de la ZAC du C\u0153ur d\u2019Orl\u00e9ans se fait souvent demander par les entreprises locales comment elles peuvent devenir membre de notre Zone d\u2019am\u00e9lioration commerciale. Pourquoi cet engouement\u2009? Outre son emplacement id\u00e9al, \u00e0 proximit\u00e9 de l\u2019autoroute et de quatre stations du TLR, le district du C\u0153ur d\u2019Orl\u00e9ans offre quelque chose d\u2019unique\u00a0: une exp\u00e9rience authentique fond\u00e9e sur un regroupement d\u2019entreprises ind\u00e9pendantes qui se soutiennent mutuellement, des rapports \u00e9troits entre les propri\u00e9taires de commerces et les r\u00e9sidents, et un r\u00e9el esprit communautaire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En plus de procurer un sentiment d\u2019appartenance \u00e0 un secteur incomparable, la ZAC a prouv\u00e9 sa valeur \u00e0 maints \u00e9gards pour ses membres. Soulignons notamment l\u2019embellissement de notre paysage de rue, la promotion de nos boutiques et restaurants hors pair, et les nombreux services professionnels offerts dans notre quartier. De plus, la ZAC soutient des festivals et \u00e9v\u00e9nements qui attirent les touristes et les r\u00e9sidents du reste d\u2019Ottawa vers notre district. L\u2019objectif ultime de la ZAC est d\u2019appuyer ses membres et sa communaut\u00e9 pour cr\u00e9er une destination prosp\u00e8re qui a la cote.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous vous demandez ce que fait la ZAC et si le C\u0153ur d\u2019Orl\u00e9ans est l\u2019endroit id\u00e9al pour votre petite entreprise locale\u2009? Jetez un coup d\u2019\u0153il \u00e0 <\/span><a href=\"https:\/\/youtu.be\/Bj9SBN29u28\"><span style=\"font-weight: 400;\">cette vid\u00e9o<\/span><\/a><span style=\"font-weight: 400;\"> et continuez de lire pour d\u00e9couvrir certains des services que nous offrons \u00e0 nos membres.\u00a0<\/span><\/p>\n<h1><b>Marketing et promotion<\/b><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une image forte et distinctive pour le district de la ZAC et la promouvoir de fa\u00e7on efficace, afin de rendre le district concurrentiel \u00e0 l\u2019\u00e8re des magasins \u00e0 grande surface et du commerce \u00e9lectronique.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9voir un menu cibl\u00e9 pour valoriser l\u2019image de marque et la r\u00e9putation du district, ainsi que des campagnes sp\u00e9cialis\u00e9es pour les membres et une plateforme de m\u00e9dias sociaux attrayante et pertinente qui favorise les relations avec les m\u00e9dias.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fournir des espaces publicitaires sur notre <\/span><a href=\"https:\/\/heartoforleans.ca\/fr\/\"><span style=\"font-weight: 400;\">site Web<\/span><\/a><span style=\"font-weight: 400;\">, notre <\/span><a href=\"https:\/\/heartoforleans.ca\/fr\/quoi-de-neuf\/le-rythme\/\"><span style=\"font-weight: 400;\">e-magazine<\/span><\/a><span style=\"font-weight: 400;\"> et nos banderoles.<\/span><\/li>\n<\/ul>\n<h1><\/h1>\n<h1><b>Cocr\u00e9ation et am\u00e9nagement d\u2019espaces publics<\/b><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entretenir et am\u00e9liorer l\u2019environnement physique de la ZAC pour rendre le quartier invitant, propre et int\u00e9ressant.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travailler avec la Ville d\u2019Ottawa pour garantir que les rues et les trottoirs de la ZAC sont propres et ordonn\u00e9s et\/ou r\u00e9par\u00e9s.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embellir le quartier en enlevant les graffitis et en installant des bacs fleuris color\u00e9s, du mobilier urbain, de l\u2019art public et des \u00e9clairages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installer des banderoles et des plaques historiques pour inviter les visiteurs \u00e0 explorer le patrimoine du district et \u00e0 s\u2019impr\u00e9gner du milieu.<\/span><\/li>\n<\/ul>\n<h1><b>D\u00e9veloppement \u00e9conomique<\/b><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promouvoir le district de la ZAC en tant que secteur pour les affaires, l\u2019emploi, les touristes, le magasinage et la restauration (r\u00e9pertoire d\u2019entreprises, festivals, publicit\u00e9).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accueillir des festivals et des \u00e9v\u00e9nements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promouvoir des mesures de s\u00e9curit\u00e9 et de pr\u00e9vention du crime, comme l\u2019\u00e9tablissement d\u2019un partenariat avec un agent de police communautaire.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mettre en place des services d\u2019enl\u00e8vement d\u2019affiches et de graffitis pour valoriser les \u00e9difices dont la fa\u00e7ade est visible de la rue.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contribuer aux plans strat\u00e9giques pour le recrutement d\u2019entreprises, les \u00e9tudes de march\u00e9 et l\u2019am\u00e9lioration des immobilisations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9fendre les int\u00e9r\u00eats des membres d\u2019une voix commune.\u00a0<\/span><\/li>\n<\/ul>\n<h1><b>Relations gouvernementales<\/b><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communiquer mensuellement avec les trois paliers de gouvernement, en pr\u00e9sentant une voix collective unie pour notre district commercial.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9largir et approfondir notre port\u00e9e en adh\u00e9rant \u00e0 la Coalition of Business Improvement Areas (OCOBIA), \u00e0 l\u2019Ontario Business Improvement Association (OBIAA) et \u00e0 la Chambre de commerce d\u2019Ottawa (OBoT).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agir comme catalyseur pour am\u00e9liorer la vie urbaine, et contribuer de fa\u00e7on importante \u00e0 l\u2019\u00e9conomie de la ville et \u00e0 la qualit\u00e9 de vie des r\u00e9sidents de la ZAC.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acc\u00e9der \u00e0 des subventions et \u00e0 des programmes de partage des frais offerts aux ZAC par les trois paliers de gouvernement, afin de financer la recherche, les projets d\u2019embellissement du paysage de rue et la co-cr\u00e9ation d\u2019espaces publics. Ces projets permettent de cr\u00e9er une image pour le secteur qui est plus attrayante et facile \u00e0 commercialiser, et qui am\u00e9liore l\u2019ambiance du district.<\/span><\/li>\n<\/ul>\n<h1><b>Engagement des membres<\/b><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offrir des occasions de participer aux conversations, de renforcer les r\u00e9seaux, de partager les meilleures pratiques et d\u2019aider les petites entreprises \u00e0 prosp\u00e9rer en favorisant des rencontres avec des dirigeants de l\u2019industrie lors de divers \u00e9v\u00e9nements de r\u00e9seautage.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourager les membres \u00e0 apprendre ce qui se passe dans le district en participant au conseil de gestion ou \u00e0 l\u2019un des comit\u00e9s de la ZAC, pour ainsi fournir de la r\u00e9troaction sur les \u00e9v\u00e9nements, les actions de plaidoyer, le marketing, le d\u00e9veloppement \u00e9conomique, les initiatives d\u2019embellissement du paysage urbain et d\u2019autres politiques de la ZAC.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communiquer avec nos membres par l\u2019entremise de <\/span><i><span style=\"font-weight: 400;\">Les battements du C\u0153ur<\/span><\/i><span style=\"font-weight: 400;\">, notre infolettre.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promouvoir la participation et le droit de vote des membres \u00e0 l\u2019assembl\u00e9e g\u00e9n\u00e9rale annuelle (AGA).\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Outils et ressources<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fournir divers outils et ressources, y compris la <\/span><a href=\"https:\/\/heartoforleans.ca\/fr\/ressources\/small-business-toolbox\/\"><span style=\"font-weight: 400;\">Bo\u00eete \u00e0 outils pour les petites entreprises<\/span><\/a><span style=\"font-weight: 400;\">. Cette collection d\u2019informations, pr\u00e9sent\u00e9e sous forme d\u2019extraits faciles \u00e0 g\u00e9rer, aide les propri\u00e9taires d\u2019entreprise \u00e0 trouver des r\u00e9ponses aux questions les plus urgentes et \u00e0 relever certains d\u00e9fis.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pour en savoir davantage sur l\u2019adh\u00e9sion \u00e0 la ZAC ou les fa\u00e7ons de vous impliquer davantage, communiquez avec <\/span><a href=\"mailto:info@heartoforleans.ca\"><span style=\"font-weight: 400;\">notre bureau<\/span><\/a><span style=\"font-weight: 400;\">. Vous n\u2019\u00eates pas une entreprise membre\u2009? Aucun probl\u00e8me\u2009! Nous sommes toujours \u00e0 la recherche de b\u00e9n\u00e9voles exp\u00e9riment\u00e9s pour nos comit\u00e9s\u2009!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-52952 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/heartoforleans.ca\/fr\/what-do-we-do\/summer-series\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Summer-series-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/heartoforleans.ca\/fr\/what-do-we-do\/banners-centrum-2-1\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-150x150.jpg 150w, https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-300x300.jpg 300w, https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-1024x1024.jpg 1024w, https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-768x768.jpg 768w, https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-1536x1536.jpg 1536w, https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-2048x2048.jpg 2048w, https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-1200x1200.jpg 1200w, https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Banners-Centrum-2-1-1400x1400.jpg 1400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/heartoforleans.ca\/fr\/what-do-we-do\/mural-cora__2_july-2022-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Mural-Cora__2_July-2022-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/heartoforleans.ca\/fr\/what-do-we-do\/orleans-parade-of-lights__30_november-26-2022-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Orle\u0301ans-Parade-of-LIghts__30_November-26-2022-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/heartoforleans.ca\/fr\/what-do-we-do\/pride-crosswalk-orleans__2530-oct-2022-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/Pride-Crosswalk-Orle\u0301ans__2530-Oct-2022-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/heartoforleans.ca\/fr\/what-do-we-do\/img_5281-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heartoforleans.ca\/wp-content\/uploads\/2023\/03\/IMG_5281-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; L\u2019\u00e9quipe de la ZAC du C\u0153ur d\u2019Orl\u00e9ans se fait souvent demander par les entreprises locales comment elles peuvent devenir membre de notre Zone d\u2019am\u00e9lioration commerciale. Pourquoi cet engouement\u2009? 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