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Branding: A Legal Guide for Business Owners
June 15 @ 10:00 am - 11:30 am
Join Jamie-Lynn Kraft as she discusses how to leverage trademark rights to drive business advantage.
About this event
A brand is a powerful tool that differentiates you and your business in a crowded marketplace. Your customers rely on your trademark to ensure that they are getting the quality they have come to expect from you. Whether your business is “high tech” or “high street”, this link between you and your customers is a valuable asset.
Join Jamie-Lynn Kraft as she discusses how to leverage trademark rights to drive business advantage. Both Canadian and global markets will be discussed. In particular, the presentation will explore:
- Why are brands critical to your business?
- How do you choose a powerful brand?
- How do you protect your trademarks in a global marketplace?
- How do you create exclusivity in a crowded industry?
About the Speaker: Jamie-Lynn Kraft
Jamie-Lynn Kraft, of Smart & Biggar, has a passion for helping businesses grow and for providing the tools needed to fully harness the potential of her clients’ brands and their IP assets. She works with clients in a wide variety of fields, from small- and medium-sized enterprises to multinational corporations, covering all industry areas including fashion, cosmetics, food and beverage, information technology and manufacturing.