Heart of Orléans BIA

5 Ways for Small Businesses to Find New Content Ideas

As a small business, constantly generating fresh content ideas can be challenging. Keeping your content engaging and relevant is crucial to connecting with your audience and staying competitive. Here are five effective strategies to help you discover new content ideas tailored to your small business: 


1.Interview or Survey Your Customers 

Your customers are your best source of inspiration. For example, if you own a local café, ask your patrons what new recipes or behind-the-scenes stories they’d love to see. Use tools like SurveyMonkey or Google Forms to create and distribute surveys that uncover your customers’ pain points, interests, and content preferences. This direct feedback will help you create content that resonates with them. 


2. Consult Your Customer-Facing Team Members 

Your sales and customer support teams interact with customers daily, gaining valuable insights into their questions and challenges. If you run a small retail store, your team might notice recurring questions about product use or care tips. Engage with these team members to identify common issues and frequently asked questions that could inspire your next blog post or video tutorial. Tools like Slack can facilitate internal communication and idea sharing. 


3. Review Your Existing Content 

Your current content can be a treasure trove of new ideas. If you manage a fitness studio, review your previous blog posts and social media updates. Identify gaps or areas that need further exploration, like a more in-depth guide on a popular exercise routine or an FAQ section on membership benefits. Utilize tools like Google Analytics to understand which content performed well and where there might be gaps. 


4. Monitor Social Media 

Social media is a powerful tool for discovering what your audience is talking about. Use social listening tools like Mention or Brand24 to track discussions and trending topics in your industry. For instance, if you run a boutique, you might find that people are buzzing about sustainable fashion, giving you an idea for a series of posts on eco-friendly clothing options you offer. 


5. Explore Niche Forums and Communities 

Industry-specific forums, subreddits, and social media groups are great places to find content ideas. Join these communities to observe discussions and discover the topics that matter most to your target audience. For example, if you own a small tech startup, participating in tech forums can reveal common questions about new technologies or software you can address in your content. Websites like Reddit and Quora are excellent starting points. 


Leveraging these strategies will ensure a steady stream of fresh content ideas that keep your small business’s audience engaged and informed. Keep the content creation process manageable. Use these tips to stay inspired and continuously deliver value to your customers.