Marketing Strategic PlanFor a vibrant and economically strong district
We strive to improve the visibility of the St-Joseph district in Orléans, build on it’s unique identity, and engage with you, the members of our community. One way to focus our efforts is with our new Marketing Strategic Plan.
What is the Marketing Plan?
- A way to integrate what we heard from community members and our businesses
- A way forward with key goals
- Tactics and a suggested action plan over 3 years (2016-2018)
- Campaigns such as Shop Local, and It’s Closer than You Think
Marketing & Promotion Initiatives
E-magazine, The Beat
Our new flagship communiqué, The Beat, is a monthly digital magazine delivered to your inbox. We feature the stories behind several businesses in the district, a calendar of events, historical highlights from St-Joseph Boulevard, and more.
Social Media Promotion
Posting to social media, mostly through Facebook and Twitter, to help share community information and promote events, sales, and other happenings in the BIA district. The BIA currently posts on average 15 times per week.
Social Media Launchpad Program
For the past several years, the BIA has been helping our business with their social media presence. Up to 20 members per year can take advantage of a free 1-hour consultation with a local expert, to take their social media activities to the next level.
The BIA undertook a major rebranding initiative in 2015. Marketing materials, banners, signage, and more continue to roll out in 2016 and 2017.